Intro
Toyota, a global leader in the automotive industry, partnered with Epical Marketing to achieve several key objectives:
- Launch their new showroom.
- Introduce their latest vehicle, the Corolla Cross.
- Promote after-sales services.
- Expand outreach for both new and used car sales.
Toyota needed a powerful digital strategy to generate awareness, drive footfall, and create buzz in a highly competitive market.
Service
Social Media, Paid Ads
Client
Toyota
Industry
Automobile
What I did?
I presented & crafted a targeted social media marketing and paid ads strategy to meet Toyota’s diverse objectives:
Showroom Launch Campaign:
- Developed engaging social media teasers, countdowns, and launch videos to build excitement.
- Leveraged paid ads on Facebook and Instagram targeting a local audience to drive attendance.
Corolla Cross Launch:
- Created a compelling multimedia campaign highlighting the car’s features, targeting car enthusiasts and potential buyers.
- Ran dynamic ads optimized for reach and engagement across Facebook, Instagram, and Google Display Network.
Services Marketing:
- Designed carousel ads and video promotions showcasing Toyota’s after-sales services, including maintenance, parts, and servicing packages.
New & Used Cars Outreach:
- Deployed lead generation campaigns to target customers interested in both new and certified pre-owned vehicles.
- Ran geo-targeted ads to ensure maximum impact in high-demand regions.
We continuously monitored ad performance, optimized campaigns in real-time, and ensured Toyota’s brand messaging resonated across all platforms.
The Result
Our tailored strategy delivered impressive results for Toyota:
- Showroom Launch: Increased foot traffic by 200% on launch day, with strong brand engagement across social platforms.
- Corolla Cross Launch: Achieved 120% ROI on paid ad campaigns, with high inquiries and test drive bookings.
- Services Marketing: Boosted awareness and bookings for after-sales services by 40% within three months.
- New & Used Car Outreach: Generated over 1000 qualified leads for new and pre-owned vehicles, driving significant sales conversions.
By combining strategic messaging, targeted ads, and creative content, Epical Marketing helped Toyota achieve a successful showroom launch and maximize outreach for their services and vehicles.
